Quick Links
Frequently used tools and resources — grouped by platform
Google Workspace — Drive
GoHighLevel
Resource Library
SOPs, Best Practices, Internal Processes, Email Templates & Sales Tools — live from Notion
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Creator SOPs
Step-by-step workflows for every service SLM offers.
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Best Practices
Reference guides for content, design, engagement, and analytics.
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SLM Internal
Hiring, onboarding, offboarding, and internal tool setup.
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Standard Emails
Copy-ready email templates for creator and client communications.
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Client Journey
What happens at every stage of working with SociaLight Media.
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Sales Tools
Discovery call tools, SEO comparisons, and sales cheat sheets.
Task List
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Loading tasks from Notion…
Finance
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Finance Dashboard — Coming Soon
We're working on the best strategy for connecting live financial data to this hub. This section will be built out in a future session.
Services Menu
Expand a category to view services and margins
Margin:
≥70% High
50–69% Good
30–49% Moderate
<30% Watch
Branding & Design
6 services
▸
| Service | Freelancer Cost | Client Price | SLM Profit | Margin |
|---|---|---|---|---|
Brand Package 1: Visual Branding | $300 | $1,500 | $1,200 | 80% |
Brand Package 2: Visual + Foundational Strategy | $960 | $4,500 | $3,540 | 79% |
Brand Package 3: Advanced Brand Strategy | $1,750 | $6,500 | $4,750 | 73% |
Branding Guidelines (Custom) | $550 | $3,000 | $2,450 | 82% |
Digital Worker Brand Persona | $2,500 | $5,000 | $2,500 | 50% |
Graphic Design Services (Hourly) | $35 | $120 | $85 | 71% |
Consulting
1 service
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| Service | Freelancer Cost | Client Price | SLM Profit | Margin |
|---|---|---|---|---|
1:1 Consulting Sessions (Branding + Marketing) | — | $300 | $300 | 100% |
Email Marketing
2 services
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| Service | Freelancer Cost | Client Price | SLM Profit | Margin |
|---|---|---|---|---|
Email Campaign | $40 | $180 | $140 | 78% |
Email Strategy, Segmentation + Setup | $80 | $300 | $220 | 73% |
Other
4 services
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| Service | Freelancer Cost | Client Price | SLM Profit | Margin |
|---|---|---|---|---|
Blog Writing | $85 | $500 | $415 | 83% |
Hourly Work | $45 | $120 | $75 | 63% |
Hair or Makeup Only | $200 | $300 | $100 | 33% |
Professional Hair & Makeup | $275 | $400 | $125 | 31% |
Paid Advertising
2 services
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| Service | Freelancer Cost | Client Price | SLM Profit | Margin |
|---|---|---|---|---|
Google Ads Management | $300 | $550 | $250 | 45% |
Meta Ads Management | $300 | $550 | $250 | 45% |
Photography
7 services
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| Service | Freelancer Cost | Client Price | SLM Profit | Margin |
|---|---|---|---|---|
Lifestyle Photoshoot: Package 1 | $350 | $1,200 | $850 | 71% |
Lifestyle Photoshoot: Package 2 | $500 | $1,500 | $1,000 | 67% |
Lifestyle Photoshoot: Package 3 | $650 | $2,000 | $1,350 | 68% |
On-Site Headshot Session | $500 | $725 | $225 | 31% |
On-Site Team Headshot Days (8+ people) | $300 | $500 | $200 | 40% |
Studio Headshot Session | $250 | $425 | $175 | 41% |
Studio Team Headshot Days (8+ people) | $200 | $350 | $150 | 43% |
Social Media Management
19 services
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| Service | Freelancer Cost | Client Price | SLM Profit | Margin |
|---|---|---|---|---|
Foundational Presence | $1,225 | $3,900 | $2,675 | 69% |
Instagram Audit | $400 | $1,200 | $800 | 67% |
Instagram Audit + Custom Content Strategy | $600 | $2,500 | $1,900 | 76% |
Instagram Engagement: Package 1 | $150 | $300 | $150 | 50% |
Instagram Engagement: Package 2 | $300 | $500 | $200 | 40% |
Instagram Management: Standard / Monthly Essentials | $1,150 | $3,000 | $1,850 | 62% |
Instagram Management: Standard / Accelerated Growth | $2,140 | $4,000 | $1,860 | 47% |
Instagram Management: Premium / Monthly Essentials | $3,075 | $5,000 | $1,925 | 39% |
Instagram Management: Premium / Accelerated Growth | $4,570 | $6,500 | $1,930 | 30% |
LinkedIn Management: Standard / Monthly Essentials | $1,200 | $3,000 | $1,800 | 60% |
LinkedIn Management: Standard / Accelerated Growth | $1,720 | $4,000 | $2,280 | 57% |
LinkedIn Management: Premium / Monthly Essentials | $2,625 | $5,000 | $2,375 | 48% |
LinkedIn Management: Premium / Accelerated Growth | $4,250 | $6,500 | $2,250 | 35% |
Profile Optimization (Instagram, Facebook or LinkedIn) | — | $500 | $500 | 100% |
TikTok Management: Package 1 (Add On) | $200 | $500 | $300 | 60% |
TikTok Management: Package 2 (Add On) | $300 | $750 | $450 | 60% |
YouTube Shorts Management: Package 1 (Add On) | $200 | $500 | $300 | 60% |
YouTube Shorts Management: Package 2 (Add On) | $300 | $750 | $450 | 60% |
Instagram Standard (Legacy) | $1,450 | $2,000 | $550 | 28% |
Website Services
3 services
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| Service | Freelancer Cost | Client Price | SLM Profit | Margin |
|---|---|---|---|---|
Website Design + Development | $1,750 | $4,500 | $2,750 | 61% |
Website Enhancement and Updates (Hourly) | $35 | $120 | $85 | 71% |
| Monthly SEO Management — pricing TBD | ||||
Clients + Pipeline
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Loading pipeline from GoHighLevel…
Client Journey
Click any step to expand details, owners, and actions
Pre-Signing
Lead Books Call
→
Pre-Call Prep
→
Discovery Call
→
Post-Discovery
→
Proposal & Presentation
→
Contract & Invoice
Post-Signing
Handoff & Active Client
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Client Resources
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Onboarding Email
→
Kickoff Call
→
Active Project Begins
Team
Click any card to expand contact info
Internal Team
4 members
Al
Alynda Burelle ▸
Bookkeeper
D
Danielle Williams ▸
Founder & Chief Executive Officer
K
Kayla Brantz ▸
Executive Assistant & Personal Operations Manager
T
Talia Vessal ▸
Operations Manager
Freelancers
17 members
Freelancer Journey
Step 1Job Listing / Outreach
Step 2Application + CV Submitted
Step 3Interview / Screening Call
Step 4Test Project (optional)
Step 5Offer Extended
Step 6Onboarding (Notion, email, SOPs)
Step 7Connected to Client
Step 8Monthly Check-ins + Feedback
Step 9Exit / Offboarding
Tech Stack + Tools
Project Management
Notion
Internal project management, SOPs, data storage for hub content, task tracking
GoHighLevel (GHL)
Lead pipeline, CRM, calendar, intake forms, sales stages
Google Workspace
Email, Drive, Docs, Sheets, Forms
SLM Internal Hub
Internal command center — tasks, SOPs, client pipeline, team, and tech stack
TL;DV
Meeting note-taker for all client and team calls
Content Creation
Canva
Social graphics, presentations, proposals, onboarding decks, brand kit
CapCut
Video editing for social content
ChatGPT
Post writing, copy assistance
Adobe (Photoshop / Illustrator)
Advanced design and graphics
PlaceIt
Mockup generator for branded content previews and product presentations
Content Scheduling + Publishing
HeyOrca
Content scheduling, client approval workflows, publishing
Meta / Facebook
Posting, ads management, DMs
Website + Design
Wix Studio
Website builds, hosting, domain management
Figma
Wireframing, collaborative design, Wix Studio handoff
Finance & Outreach
QuickBooks
Invoicing, expense tracking, monthly CSV export for finance dashboard
Gmail
Primary client email (danielle@socialightmedia.co)
GHL Calendar
Discovery call booking, scheduling (setup completed Mar 2026)
Team Communication + Training
Google Meet
Team meetings and client video calls
Loom
Training videos for internal processes
WhatsApp
Internal team communication
Asset Storage
Dropbox
Asset libraries, delivered content, photo galleries
ImageKit
Hosted images for email signatures and web assets
SLM Internal Tools
Outreach Engine ↗
AI-powered outreach dashboard — daily goal, pipeline funnels, review queue, auto CRM updates from email
Signature Generator ↗
Generate branded email signatures for team members
Email Report Generator ↗
Generate monthly email marketing reports for clients