The Social Media SOP defines how SociaLight Media delivers social media management from the moment a creator is assigned through ongoing monthly execution. It covers every role, every phase, and every operational standard the team needs to run client accounts consistently and at a high level.

The Web Development SOP defines how SociaLight Media delivers website builds from initial kickoff through final handover. This is a project-based engagement — approximately 15–20 weeks from start to finish — and each creator role has a defined phase of ownership. The UX Specialist leads from strategy through client presentation, the Copywriter owns content, the Web Developer owns the build, and the SEO Specialist supports throughout and finalizes at launch.

Web Updates and Enhancements covers improvement work on an existing client website. This is different from a new website build. The scope, team, and timeline vary by project — it could be one specialist or several, and the work could be minor or substantial.

The Email Marketing SOP defines how SociaLight Media's Email Marketing Specialists operate from assignment through ongoing campaign execution. This is a retainer-style engagement with two components: a one-time setup phase covering platform configuration, audience segmentation, and strategy development, and an ongoing campaign creation phase where the specialist executes campaigns on an agreed cadence. The specialist works directly with the client throughout the engagement, with all work coordinated through SociaLight Media.

The Paid Ads SOP defines how SociaLight Media's Paid Ads Specialists manage digital advertising campaigns from initial account setup through ongoing monthly optimization. This is a retainer-based engagement covering the full paid media lifecycle: account audit, strategy development, campaign creation, ongoing performance management, and monthly reporting. Specialists work directly with the client throughout the engagement, with all work coordinated through SociaLight Media.

The Photography SOP defines how SociaLight Media photographers operate from assignment through final photo delivery. Photography engagements vary in type and scope — the specific package, deliverables, and delivery timeline are outlined in the client contract and visible in the Creator Portal. This SOP covers the process: how to prepare, how to show up, how to run the shoot, and how to deliver the final product.

The Branding SOP defines how SociaLight Media delivers brand strategy and visual identity from the initial discovery call through the final brand presentation. This is a project-based engagement — approximately 9 to 11 weeks — led by the Brand Strategist with the Brand Designer joining from Week 7 onward. The process is built around a series of focused strategy calls that build the brand layer by layer, culminating in a complete brand foundation the client can use across every touchpoint.